Accor hits 45,000 keys under extended stay portfolio
Global hospitality group Accor presently has 45,000 keys across greater than 380 real estates and 14 brands within its prolonged stay profile, that includes serviced apartments and private rental real estates. In an Oct 24 news release, the team says it is currently the global’s biggest player beyond of the United States in this category, endorsed by a higher compression of properties across Europe and Asia.
Accor’s growth in the long-term stay sector has actually been reinforced by new openings for its Novotel Living brand, an extension of midscale hotel brand Novotel. Latest growths for Novotel Living feature real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened up Novotel Living Singapore Orchard– a rebrand of the past 8 on Claymore Serviced Residences– in June 2022.
He adds that Accor has an “unrivaled” profile of extended stay brands to service any kind of traveller kind. Other organizations under Accor’s extended stay profile include Mercure Living, Swissôtel Living and Mövenpick Living. It additionally supplies prolonged keep options via companies such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Additionally, it has 33,000 special villas, condos, and branded houses operated in leasing programmes.
“With brand-new touring habits taking hold and more individuals seeking longer stays, Accor has actually continued to do what we do most ideal– lead the markets where we have immersed origins, sturdy partnerships and a powerful existence– such as Europe, the Middle East and Asia Pacific,” claims Jean-Jacques Morin, Accor deputy chief executive officer and premium, midscale and economy segment chief executive officer.
Accor states it has more prolonged stay real properties in the pipeline, including fresh locations for Novotel Living as well as several high-end serviced condominium projects in Riyadh, including the 250-key Sofitel Serviced Residences Riyadh.
Many other current starts consist of Pullman Living Dongguan Forum in China, while Accor’s front runner “aparthotel” brand Adagio commemorated its 15th birthday in 2023 with the introduction of 11 new properties around 5 continents.
“The acceleration of demand for long-term stay residential properties is a global phenomenon, pushed by a group shift amongst visitors that are getting much longer trips, blending organization with recreation, and checking out destinations extra completely,” says Morin.