The Great Room workspaces to be rebranded as Industrious
Real estate following hospitality-led workplace contractor The Great Room– spanning Singapore, Hong Kong, Bangkok and Sydney– are going to run under the Industrious brand, starting July 1.
The action will link Industrious’ Asia Pacific (Apac) places, previously running under The Great Room, right into its international network, the firm said in a June 17 launch.
The Great Room also presently operates two areas in Sydney, Australia; two in Bangkok, Thailand; and one in Hong Kong.
Laborious plans to broaden its Apac portfolio by greater than 50% over the following year, involving the launching of three new locations in Singapore this year. The pipeline is part of a broader international growth, with the firm intending to open over 60 new places worldwide in 2026.
” At the core, The Great Room and Industrious share the same idea that work must feel human,” claims Su Anne Mi, handling supervisor for Industrious Apac and co-founder of The Great Room. “That philosophy is what defined The Great Room throughout Apac, and it carries forward under the Industrious label.”
The Great Room currently operates seven locations in Singapore, including offices at One George Road in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Road.
The 3 brand-new places schedule to begin in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.
” Creating an one global brand combines our group and members all over the primary values that have always specified us: premium friendliness, attractive style, and a true feeling of belonging,” includes Gentry Long, head of state of Industrious.
The rebrand comes 4 years right after US-headquartered Industrious– currently a unit of CBRE– acquired homegrown The Great Room in May 2022. CBRE acquired full control of Industrious in January 2025.
